Berlin Buses to Invite Tourists to Bulgaria

Sofia News Agency, 2006-04-27

     Buses in Berlin will be adorned with ads of a new tourist destination - Bulgaria - Mario Al-Jebouri, head of the State Tourism Agency, announced.
     Nine bus lines in some of the most populated areas of Berlin will advertise the Balkan hotspot to all the passers-by, Al-Jebouri has said. This was a trendy, unorthodox, and relatively inexpensive way to tempt foreign tourists with Bulgaria's beauties, he added. The advertisements will say "Destination Bulgaria" and will bear the contact info of the Bulgarian embassy in Germany and of the State Tourism Agency.
     The Agency is also planning to open Bulgarian tourist offices in countries where tourism is highly developed. Germany, Russia, Spain and the UK are among the counties where such offices may soon open doors. Companies that have business interests in these countries will finance the offices, which will have the statute of a national tourist centre.

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